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Gender disparities in spending habits of Indian youth
What’s in the article? An analysis of youth spending in India. Key Finding: Young Indian men enjoy greater monthly allowances, varied discretionary spending options and more social mobility compared to...
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US Youth Population: An Aging Millennial Generation
What’s in the article? An analysis of the U.S. Census Data. Key Finding: Older Millennials are the largest youth demographic in the United States. With the U.S. high school population in decline,...
View ArticleBreaking stereotypes around Pink and Princesses to empower young girls
A study by research agency The Pineapple Lounge published on February 2015, shows that 8 to 14 year old girls in the UK are starting to break age old stereotypes when it comes to their interests, role...
View ArticleUS Millennials get their news on Facebook when checking up on their peers
A March 2015 study by the Media Insight Project shows that US Millennials who visit social media to check up on their friends end up consuming a significant amount of news they come across. Facebook is...
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The growing influence of YouTube stars on US teens and millennials
New studies have shown that young people in the US – especially teens and millennials – are more likely to look up to YouTube stars over Hollywood celebrities as influential role models. Youth who find...
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How parenting is shaping the values, beliefs and characters of America’s most...
According to a 2012 study by Frank N Magid, the current generation of kids aged 0 to 15, also called Generation Z are the most ethnically diverse generation in the US and have the most positive outlook...
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